First Touchpoint Messaging Templates

Text and Email templates to send to category 1 investors. Pick which ones you like and adopt them to your own voice!

 

First Touchpoint Templates: 6-8 days before launch

Text 1 | Text 2 | Email 1 | Email 2

Text Message Template 1:

I have some exciting news I wanted to share with you! [Business name] has really grown in the last couple of years. We’re at a point now where we are ready to [project details]. As many know, small businesses need capital to grow. To fund my next phase, I’ve launched an investment offering with Honeycomb Credit! Their platform gives my community the opportunity to invest in [business name] and earn a return on our success. Might you be interested in learning more about becoming an investor in [business name]?

Text Message Template 2:

As [business name] continues to grow, we are looking to [project]. To fund this project, we partnered with a company called Honeycomb Credit to launch an investment offering. Honeycomb provides a platform for growing local businesses like mine to borrow funds from customers, fans, and community members. It's an innovative idea: my business gets the money we need to grow, while my investors can be repaid their investment with interest over time, sharing in the business's future financial success. I’d love to have you onboard as one of my first investors. Would you be interesting in investing?

Email Template 1: Business & Project Information

As [business name] continues to grow, we are working to [project details]. To get the funding needed to make this project happen, I am running an investment offering with Honeycomb Credit. This platform allows my business to borrow funding from my family, friends, customers and supporters. The people who invest in this offering can earn a return on the amount they invest. I’ve decided to work with Honeycomb because I love the idea of paying back those who are important to me, as opposed to going to a bank for a traditional loan. 

You can learn a little more about Honeycomb by visiting their website here. My offering is not live yet but will be on [launch date]. On that date, [business name] will have a dedicated page that shares more information on what we are trying to accomplish.

For as little as $100, you can invest in the offering! Are you interested in becoming an early investor?  

I’d be more than happy to discuss the opportunity in more detail. Let me know what you think!

Email Template 2: Financial Information

I have an exciting opportunity I wanted to share with you. [Business name] is ready to take on our next phase of growth. We have a few upcoming projects we are working on. To fund these projects, I am running an investment offering with Honeycomb Credit. Their platform allows my family and friends to invest in a small business loan for me. 

I am looking to receive a minimum of [minimum funding goal] and up to [maximum funding goal]. If I successfully reach my minimum funding goal, your investment acts as a small loan to me with X% interest. After the offering ends, the loan functions similar to a bank loan, in that I'll be responsible for making monthly repayments on the loan, but rather than paying back a bank, I'll be paying you back.

My offering is launching on [date] and at that time I’ll be sharing my business’s dedicated page with all the project and financial details. Anyone can invest as little as $100! 

I would love to have you on board as an early investor. Are you interested in learning more? I'm happy to answer any questions!