Blurbs about your offering to add to your email newsletter!
Include these blurbs in an email in this order to spread the word about your Honeycomb campaign!
Email #1
Content: Your offering video!
Subject:
Announcing our Honeycomb investment opportunity! Add our story to your investment portfolio, for as little as $100
Body:
Hey there,
Did you know that you can actually invest in [YOUR BUSINESS’S NAME]? We just launched an offering with Honeycomb Credit - which means starting at $100, you can become an investor in [YOUR BUSINESS’S NAME]!
You can add our story and growth to your investment portfolio - specifically [INSERT REASON FOR CAMPAIGN]. We’re so excited to be able to offer this opportunity to our community, which is why we’re reaching out to you - we want to pay you back for all the good you’ve given us over the years! Investing is super easy, and you can start by checking out our page here: [LINK TO CAMPAIGN PAGE].
Email #2
Content:
Click on graphics to download
Subject:
This is your chance to invest in [YOUR BUSINESS’S NAME]’s growth!
Body:
Did you see our last email announcing our new Honeycomb offering? You might have wondered what that's all about.
We decided to partner with Honeycomb because they’re a platform that allows small businesses like us to raise money from our community instead of a bank. However, we’re not asking for donations like a Kickstarter or a GoFundMe - you actually get to invest in us, and we’ll pay you back, with interest!
All Honeycomb offerings are vetted and go through a thorough due diligence process (including us). Your money has the opportunity to help a small business owner grow, and it means a lot more coming from you than from a bank - and we’d much rather pay you back than some faceless corporation.
So, check out our offering page. It gives you the opportunity to ask us questions (though our door is always open) and learn more about our offering, and you can invest starting at just $100!
[link]
Email #3
Content: Choose a picture from your offering page, a picture of your space, or even take a selfie video to talk directly to your audience.
Subject:
Why are we taking investments from our customers, anyway?
Body:
Thank you so much to everyone who’s invested in [YOUR BUSINESS’S NAME]! We’re getting closer to our goal and we couldn’t have gotten this far without your investments!
We wanted to tell you a bit more about what we plan to do with this loan once we hit our goal. [INSERT USE OF FUNDS HERE].
This is a new and exciting way to expand your investment portfolio, or even to get started in investing! After all, you have the ability to invest in a business that you already know - us! You can be a part of this journey starting at just a $100 investment - check out our offering page here: [link]
Email #4
Content:
Click on graphic to download
Subject:
This is your last chance to become an investor in [YOUR BUSINESS’S NAME] - don’t wait!
Body:
It’s your final chance to become an investor in [YOUR BUSINESS’S NAME]’s growth - for as little as $100, you can be a part of our story!
We want our community to be a part of [YOUR BUSINESS’S NAME]’s story, which is why we wanted to give you the opportunity to invest in us. You’ve believed in us so far, which is why we’re putting our trust in you to help us reach our goals, and choosing to pay you back rather than a bank.
If you’ve invested already, thank you so much for believing in us! If you can invest more, even better, but also make sure to tell your friends who might be interested in this opportunity that this is their last chance. We truly appreciate every single investment - they all add up to help us [INSERT USE OF FUNDS HERE]
Thank you all so much, and we’re excited to celebrate with you soon!
[Link to offering page]