Video Shoot Resources
      Back to home
      1. Honeycomb Flight Plan
      2. Pre-Launch
      3. Video Shoot Resources

      How to Shoot Your Own Campaign Video

      A DIY Guide on how to create short video content to feature on your campaign page and share on social media to promote your investment opportunity!

      DIY Video Guide

      Follow this guide to create a 60-second video to share on your campaign page as well as one reel-style video to promote your investment offering on your social media channels.

      Equipment You’ll Need

      • Smartphone
      • A tripod or a stable surface to set your phone on.
      • Good natural or indoor lighting.

      General Tips

      1. Lighting: Film in a well-lit area. Natural light is best—stand facing a window or outdoors. Avoid harsh shadows or backlighting.
      2. Sound: Film in a quiet space. Speak clearly and ensure the phone’s microphone isn’t covered.
      3. Framing: Keep the phone at eye level for a professional look.
      4. Clothing: Wear something simple and clean, without busy patterns or logos (except your business logo!).

      Horizontal Video (60-Second Business Introduction)

      Steps:

      1. Introduction (10 seconds)

        • Start by introducing yourself:
          • “Hi, I’m [Your Name], the owner of [Business Name] located in [Neighborhood/City].”

      2. About Your Business (20 seconds)

        • Share a quick overview:
          • “We specialize in [products/services]. [Business Name] has been serving the community for [X years].”
          • Show a quick pan of your store, workspace, or products.

      3. Your Investment Opportunity (20 seconds)

        • Explain why you’re raising funds and the impact:
          • “We’re raising funds through Honeycomb to [goal, e.g., expand to a second location, purchase new equipment]. This will help us [impact, e.g., serve more customers, create jobs].”

      4. Closing Message (10 seconds)

        • Call your audience to action:
          • “We’re banking on our community to make this happen. Check out our Honeycomb page and invest for as little as $100. Thank you for supporting us!”

      5. Add a Closing Slide

        • Show your business logo and the Honeycomb logo side by side for 5 seconds (you can add this in a simple editing app later).

      Vertical Reel (15-Second Highlight)

      Steps:

      1. Introduction (5 seconds)

        • Start with a friendly and energetic intro:
          • “Hi, I’m [Your Name], owner of [Business Name]!”

      2. Your Project (5-7 seconds)

        • Highlight your investment opportunity:
          • “We’re raising funds to [goal, e.g., expand to a second location].”

      3. Closing Message (3-5 seconds)

        • End with a simple call to action:
          • “Check out our Honeycomb page and invest today!”

      4. Final Frame (1 second)

        • Show both your business and Honeycomb logos in the center of the frame.

      Bonus Tips for Both Videos

      • B-Roll (Optional): Add short clips showing your store, workspace, or products to break up the talking segments.
      • Editing Apps: Use free apps like iMovie or CapCut for trimming, adding text, or inserting logos.
      • Practice Makes Perfect: Record a few takes and pick the best one.

      With these simple steps, you can create engaging, professional-looking videos to showcase your business and investment opportunity. You’ve got this! 🎥

      Send your two videos to your Honeycomb Onboarding Manager and we will work with you to showcase them on your investment campaign page.