Videos of you directly talking to your audience are a fantastic way to engage with your audience beyond a generic static post and/or email/text.
When speaking in videos, live events, or interviews, founders should share enthusiasm and clarity. Below is a sample script outline:
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Thank the audience: “Hi everyone, I’m [Name], founder of [Your Business]. First, thank you so much for all your support – you’ve helped us reach [mention milestone or growth].”
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Announce the news: “We’re embarking on an exciting new chapter and giving our community a chance to be part of it. We’re hoping to launch an investment offering on Honeycomb Credit's platform soon!”
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Explain Testing the Waters: “Right now, we’re testing the waters, which means we’re gathering names of people interested in investing once the campaign goes live. It’s non-binding – just let us know you want to join.”
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Highlight benefits: “By signing up, you’ll get exclusive updates, early access, and the chance to invest alongside us. You helped us grow this far; now you can share in the journey.”
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Call to action: “To join, go to [Link] and enter your email. We’ll keep you posted on all the details. Thank you for being part of our story – we can’t wait to grow together!”
Key points to hit: a) Gratitude to community, b) the new opportunity, c) ease of joining (no immediate commitment), d) how they benefit, e) clear link or instructions.