Testing the Waters (TTW) pages lets a business gauge investor interest on a simple Honeycomb “Coming Soon” page before filing Form C. Interest is non-binding; no money is collected. It’s a low-risk dress rehearsal to validate demand and build a warm
What does a Testing the Waters page do?
-
Gauge Interest & Collect Leads: Invite your community to signal interest in investing. This gathers a list of potential investors early.
-
Build Anticipation: Sharing your story now gets people excited and talking, so when you officially launch your offering, you already have momentum.
-
Validate Demand: TTW helps you see if there’s enough support to justify the time and cost of finalizing your raise. If demand is strong, you move forward; if not, you can adjust your plan.