---
title: How to Shoot Your Own Campaign Video
description: A DIY Guide on how to create short video content to feature on your campaign page and share on social media to promote your investment opportunity!
---

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1. [Honeycomb Flight Plan](https://smallbusiness.honeycombcredit.com/migration/flightplan?hsLang=en)
2. [Pre-Launch](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en)
3. [Photo and Video Shoot Resources](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en#photo-and-video-shoot-resources)

# How to Shoot Your Own Campaign Video

## A DIY Guide on how to create short video content to feature on your campaign page and share on social media to promote your investment opportunity!

### **DIY Video Guide**

Follow this guide to create a 60-second video to share on your campaign page as well as one reel-style video to promote your investment offering on your social media channels.

**Equipment You’ll Need**

- Smartphone
- A tripod or a stable surface to set your phone on.
- Good natural or indoor lighting.

---

**General Tips**

1. **Lighting:** Film in a well-lit area. Natural light is best—stand facing a window or outdoors. Avoid harsh shadows or backlighting.
2. **Sound:** Film in a quiet space. Speak clearly and ensure the phone’s microphone isn’t covered.
3. **Framing:** Keep the phone at eye level for a professional look.
4. **Clothing:** Wear something simple and clean, without busy patterns or logos (except your business logo!).

---

### **Horizontal Video (60-Second Business Introduction)**

**Steps:**

1. **Introduction (10 seconds)**
   
     - Start by introducing yourself: 
           - “Hi, I’m \[Your Name\], the owner of \[Business Name\] located in \[Neighborhood/City\].”
2. **About Your Business (20 seconds)**
   
     - Share a quick overview: 
           - “We specialize in \[products/services\]. \[Business Name\] has been serving the community for \[X years\].”
           - Show a quick pan of your store, workspace, or products.
3. **Your Investment Opportunity (20 seconds)**
   
     - Explain why you’re raising funds and the impact: 
           - “We’re raising funds through Honeycomb to \[goal, e.g., expand to a second location, purchase new equipment\]. This will help us \[impact, e.g., serve more customers, create jobs\].”
4. **Closing Message (10 seconds)**
   
     - Call your audience to action: 
           - “We’re banking on our community to make this happen. Check out our Honeycomb page and invest for as little as $100. Thank you for supporting us!”
5. **Add a Closing Slide**
   
     - Show your business logo and the Honeycomb logo side by side for 5 seconds (you can add this in a simple editing app later).

---

### **Vertical Reel (15-Second Highlight)**

**Steps:**

1. **Introduction (5 seconds)**
   
     - Start with a friendly and energetic intro: 
           - “Hi, I’m \[Your Name\], owner of \[Business Name\]!”
2. **Your Project (5-7 seconds)**
   
     - Highlight your investment opportunity: 
           - “We’re raising funds to \[goal, e.g., expand to a second location\].”
3. **Closing Message (3-5 seconds)**
   
     - End with a simple call to action: 
           - “Check out our Honeycomb page and invest today!”
4. **Final Frame (1 second)**
   
     - Show both your business and Honeycomb logos in the center of the frame.

---

### **Bonus Tips for Both Videos**

- **B-Roll (Optional):** Add short clips showing your store, workspace, or products to break up the talking segments.
- **Editing Apps:** Use free apps like iMovie or CapCut for trimming, adding text, or inserting logos.
- **Practice Makes Perfect:** Record a few takes and pick the best one.

---

With these simple steps, you can create engaging, professional-looking videos to showcase your business and investment opportunity. You’ve got this! 🎥

Send your two videos to your Honeycomb Onboarding Manager and we will work with you to showcase them on your investment campaign page. 

 

 

- [Pre-Launch](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en#main-content)

    - [Before Your Strategy Call](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en#before-your-strategy-call)
    - [Photo and Video Shoot Resources](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en#photo-and-video-shoot-resources)
    - [Pre-Launch Messaging Guide](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en#pre-launch-messaging-guide)
    - [Pre-Launch Outreach Resources](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en#pre-launch-outreach-resources)
    - [Mobile App Resources](https://smallbusiness.honeycombcredit.com/migration/flightplan/pre-launch?hsLang=en#mobile-app-resources)
- [Launch](https://smallbusiness.honeycombcredit.com/migration/flightplan/launch?hsLang=en#main-content)

    - [Before Your Launch Call](https://smallbusiness.honeycombcredit.com/migration/flightplan/launch?hsLang=en#before-your-launch-call)
    - [Next Steps Following Launch](https://smallbusiness.honeycombcredit.com/migration/flightplan/launch?hsLang=en#next-steps-following-launch)
    - [Launch Day Messaging Guide](https://smallbusiness.honeycombcredit.com/migration/flightplan/launch?hsLang=en#launch-day-messaging-guide)
- [In-Flight](https://smallbusiness.honeycombcredit.com/migration/flightplan/in-flight?hsLang=en#main-content)

    - [Start Here](https://smallbusiness.honeycombcredit.com/migration/flightplan/in-flight?hsLang=en#start-here)
    - [Your Content Toolkit](https://smallbusiness.honeycombcredit.com/migration/flightplan/in-flight?hsLang=en#your-content-toolkit)
    - [Examples from Honeycomb Alumni](https://smallbusiness.honeycombcredit.com/migration/flightplan/in-flight?hsLang=en#examples-from-honeycomb-alumni)
    - [Miscellaneous](https://smallbusiness.honeycombcredit.com/migration/flightplan/in-flight?hsLang=en#miscellaneous)
- [Landed!](https://smallbusiness.honeycombcredit.com/migration/flightplan/landed?hsLang=en#main-content)

    - [Loan Closing](https://smallbusiness.honeycombcredit.com/migration/flightplan/landed?hsLang=en#loan-closing)
    - [Investor Engagement](https://smallbusiness.honeycombcredit.com/migration/flightplan/landed?hsLang=en#investor-engagement)
- [Fast Track Pilot](https://smallbusiness.honeycombcredit.com/migration/flightplan/fast-track-pilot?hsLang=en#main-content)

    - [Promoting Your Testing the Waters Page](https://smallbusiness.honeycombcredit.com/migration/flightplan/fast-track-pilot?hsLang=en#promoting-your-testing-the-waters-page)

- [Blog](https://smallbusiness.honeycombcredit.com/migration/flightplan/how-to-shoot-your-own-campaign-video#blog)
- [About](https://smallbusiness.honeycombcredit.com/migration/flightplan/how-to-shoot-your-own-campaign-video#about)

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