The excitement of Honeycomb Credit’s Small Business Saturday promotion has ended, but your fundraising journey doesn't have to lose momentum. Here are six actionable tips to keep the momentum going and drive more $!
1. Reflect and Share Your Funding Progress on Social Media
Share a screenshot of your "Offering Tab" from Honeycomb's Invest Now page to "close the loop" with your social media audience. Let your investors/followers know what progress you made and what your next "milestone" will be - whether that's to hit your minimum or maximum funding goal. Thank everyone who invested!
2. Thank your investors via an email update
Send a personalized email update to your investors with photos or videos showing how their funds are being used.
- Example content: "We can't thank you all enough! Within just 3 days, we raised $[Insert Total Raised] from [Total Number of Investors]! While the no-fees promotion has concluded, we're still working towards raising to our max goal. If you know of any who would be interested, please share our page with them!"
- Here are some additional thank you email templates.
3. Keep Investors in the Loop - Post an Update!
Sharing updates on your offering page keeps investors engaged and informed, building trust and celebrating the journey you’re on together. Regular updates nurture the community behind your Honeycomb offering and highlight the progress you've made.
This article goes into more detail on how to post an update to your page.
4. Ask your investors to share a testimonial quote or video
Spice up your promotion strategy by asking for quotes and testimonials for you to share on your social media and in newsletters. Not only are you diversifying your social media calendar, but you're also adding social proof to your promotion strategy!
You can share this survey to collect investor testimonials.
5. Consider introducing investment perks!
Perks can serve as a powerful incentive to increase the average investment size in your offering! Use perks as a way to motivate your community to invest larger amounts or to regain momentum.
Read this article here on Investor Perk Best Practices!
6. Host an event!
Hosting a pitch event is an excellent way to engage potential and current investors about your business, growth projects, and Honeycomb offering. In-person events can be key to driving larger dollar investments.
Read this article here on How to Host a Rockstar Event.